I’ve always had an entrepreneurial spirit and was searching for a calling that truly resonated with me. My husband, a career EMT with a naturally artistic side, joined me wholeheartedly on this journey. As candle lovers who were often disappointed with what we found on the market, we decided to research and create the perfect candle ourselves. Our shared love for horror, oddities, antiques, witchy vibes, and all things spooky and unusual for misfits naturally shaped our brand, and we embraced it fully.